Curriculum Vitae


First name/Surname: RALUCA-ELENA ZISU
Telephone Mobil: +40 769.698.077
Birth Date: 26 MAY 1984


Dates: APRIL 2014 – PRESENT
Occupation or position held: SENIOR ACCOUNT MANAGER

Main activities and responsibilities:

  • Maintain client relationships
  • Manage all digital & offline budgets for the selected accounts, including BTL events
  • Overseeing all ongoing projects for the selected accounts
  • Project management tasks
  • Act as the representative of the Client Service Department at meetings and events
  • Determine and plan the strategy together with the Head of Strategy
  • Creating and executing project plans and project strategy
  • Managing all operational aspects of the accounts
  • Supervision of the work process and quality assurance of all deliverables prepared by the assigned team
  • Providing project status reports
  • Managing clients budget and all invoicing related to the account
  • Clients: Canon, Microsoft, Novartis, Nokia, KLM – Air France, pitch Unilever, pitch Logicom

Acomplishments: Canon Days App/Event, Yammer, Microsoft Lumia Romania.
Name and address of employer: Wunderman Romania
Type of business or sector: Advertising Agency

Dates: AUGUST 2013 – APRIL 2014
Occupation or position held: PROJECT MANAGER
Main activities and responsibilities:

  • Responsible for writing messages on website, promotion messages, texts on the Facebook page, for email templates, to be sent to customers
  • Developing and maintaining relationships with suppliers: contacting suppliers, concluding contracts, implementing the collaboration mode and end-of-month reporting
  • Coordinate the development team
  • Preparation the accountancy monthly file
  • Monitoring the results of advertising campaigns
  • Preparing and supporting the company’s board meetings – weekly
  • Training the call center team

Acomplishments:  site; Facebook page
Name and address of employer: MONKEY BROKER SRL
Type of business or sector: Ecommerce

Dates: AUGUST 2012 – AUGUST 2013
Occupation or position held: ONLINE STRATEGIST
Main activities and responsibilities:

  • Understanding target audiences, sourcing advertising opportunities and placing adverts in media;
  • Identifying market opportunities and advises on the development, coordination and implementation of online strategy plans;
  • Developing and implementing online strategies by using marketing mix, deliver online copy materials; evaluate and analyse the effectiveness of these strategies
  • Online strategies including: Promotional campaigns; Awareness campaigns; Consumer Generated Marketing (CGM) Campaigns; Special projects;
  • Monitoring and analysing market trends; studying competitors’ products and services (NL strategy)
  • Exploring ways of improving existing products and services, and increasing profitability; identifying target markets and developing strategies to communicate with them
  • Responsible for drafting key messages, slogans, text to print and outdoor advertising, brochures, guests, and other promotional materials, scripts for radio and TV commercials, websites, text, text blog.
  • Generate creative ideas, concepts, and strategies for online marketing / web development

Acomplishments:  Midnight Shopping, School of Creativity, Facebook page, Blog
Name and address of employer:
Type of business or sector: Retail, Ecommerce

Dates: DECEMBER 2011 – AUGUST 2012
Occupation or position held: SALES & ACCOUNT MANAGER
Main activities and responsibilities:

  • Responsible for the overall Online Sales and Online strategy aiming to grow the share of online actions done by customers while improving their overall experience with Develop strategies, policies and procedures for sales team, developed the monetize strategy for the portal
  • Coordination, evaluation and training sales team
  • Maintaining close links with key customers, Permanent monitoring changes market, Monitored customer needs and competition
  • Developing and managing the online marketing & sales strategy for the
  • Development of online marketing initiatives and instruments, KPI definition and performance framework
  • Define the roadmap for online strategy and portal development
  • ROI calculation and optimization of all instruments with the online marketing mix (SEM, SEO, Display Advertising, Affiliate Marketing, Email Marketing, Social Media etc)
  • Define the online budget based on the online KPIs agreed with the Marketing

Acomplishments: Increasing client portfolio by 80%, Increasing the income from online campaigns each year by at least 35%
Name and address of employer:
Type of business or sector: Online Publisher

Dates: JULY 2009 – DECEMBER 2011
Occupation or position held: ONLINE CAMPAIGN STRATEGIST
Main activities and responsibilities:

  • Building digital strategies, developing them together with the creative team and seeing them through.
  • Participation in the annual plan and the achievement of its sales;
  • Generate creative ideas, concepts and strategies; managed internal team
  • Supervise internal team;
  • Maintaining and developing relationships with customers existing database;
  • Responsible for creative concept of online campaigns;
  • Optimizing email marketing metrics including open& click rates, implementing A/B tests, frequency-monetary segmentation, behavioural segmentation, email farming.
  • Lead generation
  • Creating loyalty and customer retention strategies for a number of customers

Acomplishments: Developed and managed, Training sessions held at the National Fixed Telephony company in Moldova – Moldtelecom, for employees – intensive and interactive course on online advertising, I reached 10.000 fans for ‘Apa Bucovina’ Facebook’s page in only 2 month, I worked with direct clients like:,, Apa Bucovina,, Ines Group, Kaspersky,Titan Poker, Love plus.
Name and address of employer:
Type of business or sector: Online Publisher

Dates: MARCH 2008 – JULY 2009
Occupation or position held: ACCOUNT EXECUTIVE
Main activities and responsibilities:

  • Identify new customers, promoting companies products and services, maintaining and developing relationships with customers
  • Conducting market research
  • Developing online campaigns strategy according to clients’ needs (scheduling campaigns AdServer; DM), coordinating intern team
  • Tracking performance of campaigns / projects and contracts
  • Reports weekly / monthly
  • – software used: Oempro
  • – programs used: Atlas AdManager – ex: Accipiter, Adocean

Name and address of employer: AdTarget – ROL ONLINE NETWORK
Type of business or sector: Online Publisher

Dates: JANUARY 2009 – JULY 2009
Occupation or position held: PR SPECIALIST
Main activities and responsibilities:

  • Develop and implement public relations strategy of the company.
  • Site maintenance, website launches.
  • Maintaining relationships with journalists to communicate and promote company and its brands, press conferences

Name and address of employer: ROL ONLINE NETWORK
Type of business or sector: Online publisher

Dates: NOVEMBER 2007 – MARCH 2008
Occupation or position held: EDITOR
Main activities and responsibilities:

  • Writing, translation and adaptation of materials (articles, news, reviews) for,,,,
  • Participation in daily editorial meetings
  • Daily monitoring of the topics of interest & competition

Name and address of employer: ROL ONLINE NETWORK
Type of business or sector: Online Publisher


Dates: 2009-2011
Name and type of organisation providing education and training: National School of Political and Administrative Studies, University of Communication and Public Relations, Major Advertising
Main activities and courses: Communication – Public Relations
Type of education Post University
Type of diploma Master Degree
Dates: February 2012

Dates: 2004 – 2009
Name and type of organisation providing education and training: University of Bucharest – Journalism and Communication
Main activities and courses Major: Journalism
Specialization: Journalism Writing press materials (press, radio and TV)
Type of education: University
Type of diploma: Bachelor’s Degree

Dates: June 2009
Name and type of organisation providing education and training: Big Media Training Public Relations
Main activities and courses Business Communication Techniques
Type of education: Certificate of competence accredited by the National Adult Training (NATB) and recognized by the Ministry of Labour, Family and Equal Opportunities and the Ministry of Education and Research.


Social skills and competences: Team spirit; Good communicational skills; Sociable; Positive thinking; Easily adapt in new enviroment

Organisational skills and competences: Respect deadlines; Administrative proficient; Responsibility, energy, self-help capacity

Computer skills and competences: Microsoft Office (Word, Excel, Power Point, Outlook) – Advanced; Experienced in working with WordPress platform; Windows – Advanced

Driving License: Yes, B category
References. Click here.

Recomandari profesionale

Recomandare Laurentiu Cenusa: Owner Anymedia Group


Recomandare Bogdan Pilat: Director General SkyNet Romania


Recomandare Iulia Vaculisteanu – Group Account Manager @Totem Communication

„Raluca is my idea of the perfect business partner.  She is creative, inspiring, original and definitely non-conventional, either for a new project or a fresh campaign. Passionate and immensely curios, you will find her anywhere there is an event/meeting/debate regarding online start-ups or trends in internet marketing strategies.”

Recomandare Daciana Paraschiv – General Manager@ROL Online Network


Recomandare Adelina Titire – Head of Business Development @Netbridge Development – Webergate

„Raluca este pasionata de publicitatea online, ia decizii eficiente si este permanent in cautarea celor mai bune variante pentru companie, si in acelasi timp pentru colaboratori. Este un comunicator foarte bun.”