First Kiss – o campanie nereusita!

Din punctul meu de vedere… Si nu numai! Am tot vazut share-uri la acest videoclip pe la prieteni, pe IQads si nu stiam care era faza cu el.

Azi am intrat pe Youtube si am vazut ca era cel mai popular… Cum ar fi putut sa nu fie, la cele 53 de mil de afisari?! Asa ca am zis sa ma uit. Si sincer va spun, daca nu apasam butonul de play, nu avea de ce sa-mi para rau.

Desi intuiam ca e o companie de marketing in spate, imi imaginam ca un alt brand a apelat la un astfel de videoclip de promovare (poate Durex, Love Plus, vreun producator de anticonceptionale, vreun site de matrimoniale, etc) dar nu un BRAND DE HAINE!!!

S-o luam pe rand:

1. Ce legatura are ideea videoclipului cu un brand de haine?
2. Cum o sa-l ajute acest videoclip pe respectivul brand de haine sa-si creasca vanzarile?
3. Oare s-a dorit un videoclip nebranduit/fara trimiteri catre site sau s-au omis din greseala aceste lucruri?
4. I-a adus vreun beneficiu/plus valoare acest videoclip companiei sau din contra, doar un PR negativ?

Daca este sa ne luam dupa replicile acestui videoclip… 😀

1. „First handjob” – by Pimm’s Girl

2. „First Sniff” – by Mother London

3. „First Snog” – by Krowd

4. First Raspberry – by Simply Unemployable

5. First Kiss – by Minecraft Parody

Asa cum va inchipuiti probabil, sirul parodiilor nu se termina aici!

Voi ce ziceti? Mi-a scapat mie (si celorlalti) ceva? 😀

Curriculum Vitae

PERSONAL INFORMATION

First name/Surname: RALUCA-ELENA ZISU
Telephone Mobil: +40 769.698.077
E-mail: zisuraluca@gmail.com
Birth Date: 26 MAY 1984

WORK EXPERIENCE

Dates: APRIL 2014 – PRESENT
Occupation or position held: SENIOR ACCOUNT MANAGER

Main activities and responsibilities:

  • Maintain client relationships
  • Manage all digital & offline budgets for the selected accounts, including BTL events
  • Overseeing all ongoing projects for the selected accounts
  • Project management tasks
  • Act as the representative of the Client Service Department at meetings and events
  • Determine and plan the strategy together with the Head of Strategy
  • Creating and executing project plans and project strategy
  • Managing all operational aspects of the accounts
  • Supervision of the work process and quality assurance of all deliverables prepared by the assigned team
  • Providing project status reports
  • Managing clients budget and all invoicing related to the account
  • Clients: Canon, Microsoft, Novartis, Nokia, KLM – Air France, pitch Unilever, pitch Logicom

Acomplishments: Canon Days App/Event, Yammer, Microsoft Lumia Romania.
Name and address of employer: Wunderman Romania
Type of business or sector: Advertising Agency

Dates: AUGUST 2013 – APRIL 2014
Occupation or position held: PROJECT MANAGER
Main activities and responsibilities:

  • Responsible for writing messages on website, promotion messages, texts on the Facebook page, for email templates, to be sent to customers
  • Developing and maintaining relationships with suppliers: contacting suppliers, concluding contracts, implementing the collaboration mode and end-of-month reporting
  • Coordinate the development team
  • Preparation the accountancy monthly file
  • Monitoring the results of advertising campaigns
  • Preparing and supporting the company’s board meetings – weekly
  • Training the call center team

Acomplishments:  site; Facebook page
Name and address of employer: MONKEY BROKER SRL
Type of business or sector: Ecommerce

Dates: AUGUST 2012 – AUGUST 2013
Occupation or position held: ONLINE STRATEGIST
Main activities and responsibilities:

  • Understanding target audiences, sourcing advertising opportunities and placing adverts in media;
  • Identifying market opportunities and advises on the development, coordination and implementation of online strategy plans;
  • Developing and implementing online strategies by using marketing mix, deliver online copy materials; evaluate and analyse the effectiveness of these strategies
  • Online strategies including: Promotional campaigns; Awareness campaigns; Consumer Generated Marketing (CGM) Campaigns; Special projects;
  • Monitoring and analysing market trends; studying competitors’ products and services (NL strategy)
  • Exploring ways of improving existing products and services, and increasing profitability; identifying target markets and developing strategies to communicate with them
  • Responsible for drafting key messages, slogans, text to print and outdoor advertising, brochures, guests, and other promotional materials, scripts for radio and TV commercials, websites, text, text blog.
  • Generate creative ideas, concepts, and strategies for online marketing / web development

Acomplishments:  Midnight Shopping, School of Creativity, Facebook page, Blog
Name and address of employer:
F64 STUDIO
Type of business or sector: Retail, Ecommerce

Dates: DECEMBER 2011 – AUGUST 2012
Occupation or position held: SALES & ACCOUNT MANAGER
Main activities and responsibilities:

  • Responsible for the overall Online Sales and Online strategy aiming to grow the share of online actions done by ROL.ro customers while improving their overall experience with Develop strategies, policies and procedures for sales team, developed the monetize strategy for the portal ROL.ro
  • Coordination, evaluation and training sales team
  • Maintaining close links with key customers, Permanent monitoring changes market, Monitored customer needs and competition
  • Developing and managing the online marketing & sales strategy for the ROL.ro
  • Development of online marketing initiatives and instruments, KPI definition and performance framework
  • Define the roadmap for online strategy and portal development
  • ROI calculation and optimization of all instruments with the online marketing mix (SEM, SEO, Display Advertising, Affiliate Marketing, Email Marketing, Social Media etc)
  • Define the online budget based on the online KPIs agreed with the Marketing

Acomplishments: Increasing client portfolio by 80%, Increasing the income from online campaigns each year by at least 35%
Name and address of employer:
AdTarget – ROL ONLINE NETWORK
Type of business or sector: Online Publisher

Dates: JULY 2009 – DECEMBER 2011
Occupation or position held: ONLINE CAMPAIGN STRATEGIST
Main activities and responsibilities:

  • Building digital strategies, developing them together with the creative team and seeing them through.
  • Participation in the annual plan and the achievement of its sales;
  • Generate creative ideas, concepts and strategies; managed internal team
  • Supervise internal team;
  • Maintaining and developing relationships with customers existing database;
  • Responsible for creative concept of online campaigns;
  • Optimizing email marketing metrics including open& click rates, implementing A/B tests, frequency-monetary segmentation, behavioural segmentation, email farming.
  • Lead generation
  • Creating loyalty and customer retention strategies for a number of customers

Acomplishments: Developed and managed, Training sessions held at the National Fixed Telephony company in Moldova – Moldtelecom, for employees – intensive and interactive course on online advertising, I reached 10.000 fans for ‘Apa Bucovina’ Facebook’s page in only 2 month, I worked with direct clients like: Dacigroup.com, Aoro.ro, Apa Bucovina, Moldtelecom.md, Ines Group, Kaspersky,Titan Poker, Love plus.
Name and address of employer:
AdTarget – ROL ONLINE NETWORK
Type of business or sector: Online Publisher

Dates: MARCH 2008 – JULY 2009
Occupation or position held: ACCOUNT EXECUTIVE
Main activities and responsibilities:

  • Identify new customers, promoting companies products and services, maintaining and developing relationships with customers
  • Conducting market research
  • Developing online campaigns strategy according to clients’ needs (scheduling campaigns AdServer; DM), coordinating intern team
  • Tracking performance of campaigns / projects and contracts
  • Reports weekly / monthly
  • – software used: Oempro
  • – programs used: Atlas AdManager – ex: Accipiter, Adocean

Name and address of employer: AdTarget – ROL ONLINE NETWORK
Type of business or sector: Online Publisher

Dates: JANUARY 2009 – JULY 2009
Occupation or position held: PR SPECIALIST
Main activities and responsibilities:

  • Develop and implement public relations strategy of the company.
  • Site maintenance http://www.daciagroup.com, website launches.
  • Maintaining relationships with journalists to communicate and promote company and its brands, press conferences

Name and address of employer: ROL ONLINE NETWORK
Type of business or sector: Online publisher

Dates: NOVEMBER 2007 – MARCH 2008
Occupation or position held: EDITOR
Main activities and responsibilities:

  • Writing, translation and adaptation of materials (articles, news, reviews) for stiri.rol.ro, business.rol.ro, sanatate.rol.ro, femina.rol.ro, cinema.rol.ro.
  • Participation in daily editorial meetings
  • Daily monitoring of the topics of interest & competition

Name and address of employer: ROL ONLINE NETWORK
Type of business or sector: Online Publisher

EDUCATION AND TRAINING

Dates: 2009-2011
Name and type of organisation providing education and training: National School of Political and Administrative Studies, University of Communication and Public Relations, Major Advertising
Main activities and courses: Communication – Public Relations
Type of education Post University
Type of diploma Master Degree
Dates: February 2012

Dates: 2004 – 2009
Name and type of organisation providing education and training: University of Bucharest – Journalism and Communication
Main activities and courses Major: Journalism
Specialization: Journalism Writing press materials (press, radio and TV)
Type of education: University
Type of diploma: Bachelor’s Degree

Dates: June 2009
Name and type of organisation providing education and training: Big Media Training Public Relations
Main activities and courses Business Communication Techniques
Type of education: Certificate of competence accredited by the National Adult Training (NATB) and recognized by the Ministry of Labour, Family and Equal Opportunities and the Ministry of Education and Research.

PERSONAL SKILLS AND COMPETENCES

Social skills and competences: Team spirit; Good communicational skills; Sociable; Positive thinking; Easily adapt in new enviroment

Organisational skills and competences: Respect deadlines; Administrative proficient; Responsibility, energy, self-help capacity

Computer skills and competences: Microsoft Office (Word, Excel, Power Point, Outlook) – Advanced; Experienced in working with WordPress platform; Windows – Advanced

Driving License: Yes, B category
References. Click here.

Sa zambim: Marketingul pe intelesul tuturor :)

Regulile de baza ale marketingului explicate amuzant de catre un profesor la Institutul Indian de Management din Ahmedabad (IIMA).

1. Esti la o petrecere si vezi o fata superba. Te duci la ea si ii spui:

„Sunt extrem de bine dotat. Culca-te cu mine”.

– Asta înseamnă marketingul direct.

2. Esti la o petrecere impreuna cu prietenii si vezi o fata superba.

Unul dintre prietenii tai se duce la ea, arata spre tine si spune:

„Tipul ala este extrem de bine dotat. Culca-te cu el”.

– Asta inseamna publicitate.

3. Esti la o petrecere si vezi o fata superba. Te duci la ea si ii iei numarul de telefon.

A doua zi o suni si ii spui: „Buna. Sunt extrem de bine dotat. Culca-te cu mine”

– Asta inseamna telemarketing.

4. Esti la o petrecere si vezi o fata  superba. Te ridici, iti aranjezi cravata, te duci spre ea, ii oferi de baut, ii deschizi usa (de la masina),

o ajuti sa urce, te oferi sa o duci pana acasa, dupa care spui:

„Ca veni vorba. Sunt bine dotat. Nu ai vrea sa te culci cu mine?”

– Asta inseamna relatii publice.

5. Esti la o petrecere si vezi o fata superba. Vine spre tine si iti spune:

„Stiu ca esti extrem de bine dotat! Am vreo sansa sa te culci cu mine?”

– Asta inseamna recunoasterea brandului.

6. Esti la o petrecere si vezi o fata superba. Te duci la ea si ii spui:

„Sunt extrem de bine dotat. Culca-te cu mine”.

Tipa iti da o palma cat de tare poate.

– Asta inseamna feedback-ul din partea clientilor.

7. Esti la o petrecere si vezi o fata superba. Te duci la ea si ii spui:

„Sunt extrem de bine dotat. Culca-te cu mine”. Ea te ia de mana si te duce sa te prezinte sotului sau.

– Asta inseamna dezechilibru intre cerere si oferta.

8. Esti la o petrecere si vezi o fata superba. Te duci la ea, dar inainte sa poti spune ceva, vine un alt barbat si ii spune:

„Sunt bine dotat. Ai vrea sa te culci cu mine?” iar ea pleaca impreuna cu el.

– Asta inseamna competitia pe aceeasi piata.

9. Esti la o petrecere si vezi o fata superba. Te duci la ea si inainte sa-i spui:

„Sunt bine dotat. Culca-te cu mine” vine sotia ta.

– Asta inseamna restrictia de a intra pe piete noi.

10. Esti la o petrecere si nu vezi nici o fata frumoasa.

– Asta inseamna lipsa unei piete de desfacere.

Acum ca stiti termenii specifici fiecarui domeniu, va rog sa aplicati ce ati invatat! :))

Am aflat ca la Dacia se lucreaza de zor :)

In online se pot face cele mai frumoase proiecte! Am zis! 🙂 Site-uri care se sfarama sub privirea ta, care prind aripi, care se rotesc…, etc.

Daca mai ai dubii ca ceea ce zic nu ar fi adevarat, intra pe Dacia Group si arunca un ochi la ce se intampla pe site. 🙂

Si cum este campanie de teasing si nu pot spune prea multe, te sfatuiesc sa-ti lasi adresa de mail pe site si vei afla cu siguranta ce se pregateste! 🙂

Se vede treaba ca e mana de profesionist la mijloc. 😉

WOW – Networking la feminin

Pe 27 aprilie, la hotel Howard Johnson are loc cea de-a treia editie Women On Web, organizata de Evensys.

Printre vorbitori se numara: Alessandra Stoicescu (Jurnalist, Antena 3), Bogdana Butnar (Business Development, Google), Cristina Bazavan (Jurnalist si blogger), Cristian Lupsa (Editor, Decat o Revista), Tudor Chirila (Artist).

Daca vrei sa participi este foarte simplu: Dai click aici si soliciti o invitatie, oferita gratis in limita locurilor disponibile. 🙂

Daca nu poti ajunge, nu-i bai. Poti urmari conferinta live, lucru posibil cu Radio Lynx.

Daca vrei sa saluti initiativa celor de la Evensys, o poti face pe pagina de Facebook. 🙂

Nu stiu cu cine am sa ma vad pe acolo, insa stiu sigur ca abia astept sa merg, sa vad ce se mai poarta pe web. 😀

O reclama reusita

Cand am vazut spotul celor de la Apa Bucovina mi-am spus din start: o reclama reusita. Apoi m-a pus pe ganduri… De ce mi-a sarit in ochi desi sunt supusa zilnic la zeci de reclame? Pentru ca este ALTCEVA.

Spotul nu promoveaza doar produsul ApaBucovina, ci promoveaza niste valori, niste obiceiuri, niste oameni, un loc absolut superb.

Felicitari creativilor de la Leo Burnett! 🙂